Improve Your SEO With Backlinks

Improve Your SEO With Backlinks

What is a Backlink in SEO?

A link that directs from one website to another is termed a backlink. They are also known as “inbound links” or “incoming” links. Besides, “external links” are a form of backlinks too. 

They act as a vital ranking factor for search engines, like Google. Therefore, containing quality backlinks on your website is a key to rank higher on the SERP (Search Engine Result Page).

Why Are Backlinks Important For SEO?

Backlinks are reliable signals for search engines. When a reputable website backlinks to you, search engine crawlers consider it as an indication of credibility. Also, it shows that they trust your site with their visitors.

Backlinking is invaluably important for SEO (Search Engine Optimization) and it happens to be a key element of off-page SEO. Earning backlinks enhances search visibility and increases referral traffic on your site. Hence, getting relevant and quality backlinks from trustworthy and high-authority websites works as a rank booster.

Types of Backlinks in SEO

Backlinks have two basic types. Let’s take a glimpse at them. 

  • Dofollow Backlink:

“Dofollow” backlinks are most cherishable as they lead the link equity (link juice) directly to the destination site. They are immensely helpful for SEO. These links help with the betterment of the website’s domain authority, ensuring high ranks.

Besides, in a “Dofollow” HTML code, there is no rel=”dofollow” tag.

  • Nofollow Backlink:

“Nofollow” links don’t direct the link equity to the linked website. Rather, having the rel=”nofollow” HTML tag leads the search engine to follow the outbound links. It barely has any influence on SEO.

How to Get Backlinks?

Here goes a few tips on how to get backlinks.

  • Find popular referral sources
  • Form partnership by using outbound links
  • Use Google Search Console Reports
  • Observe your competitors
  • Publish “Skyscraper” content
  • Use HARO (Help A Reporter Out)
  • Create quality contents
  • Send “Feeler” e-mails.

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