What is a Backlink in SEO? A link that directs from one website to another is termed a backlink. They are also known as “inbound links” or “incoming” links. Besides, “external links” are a form of backlinks too. They act as a vital ranking factor for search engines, like Google. Therefore, containing quality backlinks on your website is a key to rank higher on the SERP (Search Engine Result Page). Why Are Backlinks Important For SEO? Backli...